Interviewing marketing talent isn't just about matching a candidate to a job description. While you might think you know exactly what you're looking for, the reality of finding exceptional marketers is far more nuanced. Marketing roles are complex ecosystems that can look dramatically different across industries and organisations.
The key to successful hiring is striking a balance: be crystal clear about your core requirements and non-negotiable skills, while simultaneously remaining open to candidates who might bring unexpected value. Thoughtful interview preparation goes far beyond a simple checklist. It's about creating a strategic approach that allows you to truly understand a candidate's potential, adaptability, and unique professional perspective.
By investing time in crafting a robust interview strategy, you'll not only find the right talent but also create a positive, engaging experience for both the interviewer and the candidate.
Before drafting interview questions, conduct a comprehensive role analysis:
• Review the current job description
• Examine top performers in similar roles
• Consult team leaders and peers
• Identify specific achievements you expect to see
Develop questions across four key categories:
• Explore candidate's career history
• Understand professional motivations
• Assess baseline knowledge of skills and role requirements
• Present real-world marketing scenarios
• Evaluate problem-solving skills
• Test strategic thinking
• Utilise the STAR method (Situation, Task, Action, Result)
• Discuss past performance highlights
• Explore how candidates navigate challenges
• Assess alignment with company values
• Understand individual working style
• Evaluate team compatibility
Create a balanced interview strategy:
• Develop consistent questions for all candidates
• Mix structured and spontaneous exploration
• Encourage candidate storytelling
• Implement a scoring system to minimise bias
• Thoroughly review candidate's CV
• Prepare a welcoming interview environment
• Involve multiple interviewers if possible
• Create a comfortable atmosphere
• Prepare backup questions
• Plan for unexpected responses
✓ Genuine passion
✓ Adaptability
✓ Strategic thinking
✓ Continuous learning mindset
🚩 Rehearsed, generic answers
🚩 Lack of specific examples
🚩 Poor understanding of marketing trends
🚩 Inability to discuss failures constructively
Pro Tip: Your goal is to create a conversation, not an interrogation. The best interviews feel like engaging dialogues.
