At Tarsh & Partners, we've spent decades helping FMCG marketers navigate their career journeys from Marketing Assistant to CMO, with global multinationals to innovative start-ups. The most common question we're asked is 'What do you think of my CV?' It's difficult to wrap everything up into one checklist, but here's our guide to creating a CV that represents your unique marketing DNA.
The Digital-First Landscape
In 2025, your CV isn't just a document - it's your personal brand narrative. It needs to be sharp, strategic, and above all, adaptable to different media. So, what are the key considerations?
Visual Impact
• Clean, professional design – nothing too fussy or complex
• Mobile and screen-reader friendly
• Ideally two pages, but a maximum of 3
• Subtle colour palette – no more than two colours that will also work in black & white
• Easy-to-scan layout – leave enough white space
Digital Optimization
• Use keywords that align with AI screening – check job advert and description where possible
• Consider including a QR code linking to your professional portfolio if appropriate
• LinkedIn integration – make sure your CV and LinkedIn profile are aligned
• Add in video or multimedia links
Content Strategy
Professional Overview
• Create a crisp, punchy personal statement – fewer than 100 words
• Highlight your key strengths – what is your USP?
• Showcase your adaptability and digital fluency
Experience Showcase
• Outline commercial or quantifiable achievements
• Explain where you have delivered value and impact to brands or projects
• List your tech stack and analytical capabilities
• Highlight where you've worked collaboratively and cross-functionally
Pro Tip: Highlight your data literacy! In 2025, marketers who speak 'insights language' are in demand.
Tech-Savvy Credentials
• Demonstrate you AI and data tool proficiency
• Showcase digital marketing ecosystem knowledge
• Highlight adaptability and continuous learning
Practical Insights
• Keep a 'master' CV and tailor your CV for each application
• Keep things up to date – consider a quarterly review and refresh
Remember: Your CV is a dynamic narrative, not a static document. It should breathe, evolve, and reflect your marketing journey.
At Tarsh & Partners, we've been supporting FMCG marketing talent for decades. Need a professional eye on your CV? Get in touch for a confidential conversation!
