Brand Manager/Junior Brand Manager – Personal Care

Well-known FMCG/Personal Care Brand

c.£32-40K plus benefits & bonus (depending on experience)

West Midlands/Hybrid Working – 1-2 days/week office-based

TP432524

Are you looking for one of those rare opportunities to move your career forward at a pace? Somewhere you can make a genuine impact in a small but dynamic team, managing a brand known and used regularly by millions across the globe.

As ABM within a team of 3-4, you'll play a pivotal role in driving the brand forward, with a focus on managing social media, in-store/shopper activations and trade activity to grow revenue and brand share. You will also support the team in developing marketing campaigns, brand planning and innovation projects, as well as, analysing and reporting on market trends and analytics.We’re looking for someone with strong organisational skills, with real attention to detail, and the ability to handle multiple projects, and remain calm under pressure.

Specific Responsibilities include

• Planning and managing promotional, digital and social media activity to drive brand interest and engagement.
• Assisting with developing the trade marketing plan, and supporting execution in conjunction with the sales team.
• Supporting the marketing controller on innovation projects, including business case, packaging development, stakeholder management and launch, trade sales-stories, sales presenters and POS.
• Developing productive relationships with creative, digital, BTL, packaging, POS, consumer insight and promotional agencies to manage projects and executions.
• Helping to measure and track the brand’s TTL impact by collecting data, compiling case studies and producing reports.
• Managing research to understand global and local market issues and consumer and industry trends to identify opportunities for innovation, highlight potential threats, shifts in consumer behaviour etc.
• Undertaking daily admin tasks to ensure the efficient running of the department’s activities including (but not exclusively) managing budgets, marketing stock management, product catalogue maintenance, customer and trade monitoring, as well as responding to requests by e-mail and telephone.
• Developing selling decks and selling stories for innovation launches.
• Updating Monthly and Quarterly data decks and presenting this to the wider team.
• Ensuring the customer marketing plan is aligned to brand plans.

Skills & Experience Checklist

This is a role for a highly-motivated, high-energy, results-driven FMCG or consumer goods marketer with a minimum of 2 years’ solid experience working on FMCG brands. Key skills include:

• Building an in-depth understanding of the digital environment, and how this can be optimised to impact the brand growth strategy.
• Understanding key marketing drivers and strategies and how these can be utilised to increase brand share, revenue and Gross Profit.
• Ability to pull and analyse market insight and research data to drive strategic marketing and business initiatives and decision making.
• A solid business acumen with an understanding of key drivers including budget management, forecasting, P&L optimisation and the portfolio in terms of volume, value and Gross Profit drivers.
• Experienced user of MS Office, including putting together attractive, well thought out presentations (PowerPoint) to enable decision making, clear agency briefs and innovation templates/spreadsheets.
• Positive, action-orientated attitude with a real desire to learn and develop.
• Organised and practical approach to work, solving problems, seizing opportunities and focusing on creating value for the team and business.

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