Can you hit the ground running and deliver results at pace? Are you interested in sports and nutrition, and available quickly to take on a challenging 12 month contract?
Covering two upcoming maternity leaves, we have two exciting Brand Management opportunities with an entrepreneurial and fast-growing sports nutrition company. Their best-in-class products have a reputation for quality and performance, helping athletes, cyclists and fitness enthusiasts to train, build strength & endurance. The brands are available in major UK retailers and on-line via DTC and on-line retailers.
The business is 2 years into an aggressive growth plan and is currently on track to deliver to ambitious targets. With some exciting influencer relationships and a number of innovation projects coming down the line, this a is a great time to join the team, working alongside highly motivated and ambitious colleagues.
Key objectives include;
- Leading NPD and EPD product launches
- Driving the UK DTC business
- Managing and developing the current product portfolio
- Developing comms and digital strategies
- Managing and coaching a direct report
Specific Responsibilities include;
- Creating and implementing the annual brand plan in line with the company 5 year strategy
- Taking responsibility for the delivery of the brand revenue & profit
- Creating and delivering a category leading innovation plan spanning EPD and NPD
- Managing the promotional pricing strategy for retail and DTC channels
- Building partnerships with complementary brands to help the brands punch above their weight and build awareness and engagement
- Delivering market leading consumer insights through primary brand research and D2C database research
- Supporting with the development of a best in class Events & Clubs programme to maximise the awareness of the brands from grass roots all the way up to semi-professional athletes
- Working with agencies and internal teams to develop digital and website assets
Skills & Experience Checklist
These are roles for highly-motivated, high-energy, results-driven FMCG or consumer goods marketers with solid experience driving brand growth. Key skills include:
- Track record of managing integrated comms campaigns across all media, working creatively with limited budgets
- Proven track record of managing EPD and NPD
- Strong influencing skills and the ability to manage key stakeholders to drive change
- Highly results-oriented, able to identify key issues and find appropriate solutions to resolve them
- Strong planning and organisational skills, able to manage multiple projects and deliver results quickly
- Exceptional team-building skills, working effectively with others, and understanding different agendas
- Appetite for learning – someone who absorbs new information and learns new techniques and approaches
- Passion for nutrition and sport, ideally with some level of involvement in any type of sport/fitness
- A people person who builds strong relationships internally and externally, inspiring and influencing those around you