Marketing Manager UK - Ethical Soft Drinks Brand

Location: Central London
Hybrid working – 3 days/week in the office

Salary: £60K plus bonus and benefits

TP439125

 Join a pioneering and leading B Corp certified FMCG business recognised for its sustainable and ethical practices with challenger soft drinks brand

Drive brand growth and visibility for a unique, award-winning premium beverage brand with a powerful social impact story and delicious taste!

Work with a small, high-performing, dynamic team passionate about using business as a force for good

Managing the brand with a high level of autonomy and responsibility

Our client, a trailblazing sustainable beverage company based outside the UK, is seeking a talented FMCG-trained marketer to lead its UK brand strategy and drive growth.  This is an exciting opportunity to join a purpose-driven organisation at the forefront of its category, that creates premium, organic, and Fairtrade drinks while making a genuine difference in the lives of their growers and communities. The brand is already in distribution in the UK, and is currently talking to a number of the grocery multiples to extend its availability and deepen its presence in-store.  This B Corp certified company offers the opportunity to grow your career in a dynamic, fast-growing entrepreneurial business.

Position Overview

As Marketing Manager, you will play the primary role in driving the UK brand strategy, reporting into an internationally based, UK-trained Marketing Director, and leveraging consumer insight to unlock and accelerate growth and increase brand visibility.  Working closely with a small global marketing team and UK commercial lead, and supported by a brand manager, you'll champion the consistent execution of the brand positioning, identity, and imagery across all touchpoints.  This pivotal role offers the opportunity to make a tangible impact in a company recognised for its commitment to ethical business practices and empowering communities.  This is a role for someone who works well with limited supervision, and enjoys autonomy and control.

Key Responsibilities

·      Leading and delivering the UK brand strategy and plan, leveraging consumer insights to drive growth

·      Coaching, developing and managing the Brand Manager

·      Championing consistent execution of brand positioning, identity, and imagery across all touchpoints

·      Driving brand visibility through key brand assets and compelling content across paid, earned, owned, and shared channels

·      Growing consumer trial through initiatives such as brand activations, sampling, events, and partnerships

·      Managing Shopify, consumer enquiries, and all on-line consumer communications via the website

·      Partnering with international marketing teams on common workstreams including brand imagery, EDMs, socialmedia, and purpose communication

·      Collaborating with the Sales team to deliver winning customer plans and communications

·      Managing local packagingu pdates, NPD development, and launch plans

·      Overseeing the total marketing budget, allocating spend to strategic priorities

Requirements

·      Minimum 5-7 years' classical FMCG marketing experience, ideally in the food & drink sector

·      Proven track record of high performance in brand management, with expertise in digital and social media

·      Strong strategic capabilities coupled with excellent execution skills

·      Skilled in leadership with experience in people management

·      Passionate about the consumer, with a curious and creative mindset

·      Experienced in leading agencies to deliver outstanding brand communications and activations

·      Exceptional organisational, prioritisation and multi-tasking abilities

·      A self-starter with the ability to move fast and make things happen

·      Accomplished and passionate storyteller who can inspire others with a vision

·      Excellent communication and stakeholder engagement skills

·      Strong partner to interna lfunctions such as Sales, Supply & Finance

·      Values-driven with a passion for impact-led businesses and a strong social conscience

·      Positive, high-energy team player with a growth mindset and willingness to travel occasionally

How to Apply

If you're a passionate marketing professional with a track record of success in FMCG brand management and a desire to make a real impact, we'd love to hear from you. Please submit your CV to adam@tarshpartnership.co.uk

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